A few weeks ago I received a sample in the mail of a new Bible called the Outdoor Bible. When I first heard about this I was admittedly skeptical given the recent efforts to repackage the Bible and market it to different audiences (this and this are some of the more extreme examples of this practice). However, when I actually got my hands on the Outdoor Bible I was pleasantly surprised.
The Outdoor Bible was the brainchild of two friends who loved the outdoors but couldn't figure out how to carry a Bible with them that wouldn't get wet or ruined by weather. Eventually they came up with this product which is very durable and folds compactly and is easy to carry in a backpack.
This is one of the few instances where I can say a "repackaging" of the Bible makes sense as this is a very handy way for hikers and other outdoor lovers to carry the Bible with them wherever they go.
No comments:
Post a Comment