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Willie Nelson once sang "Mama, don't let your babies grow up to be cowboys." Now it might be more appropriate to say, "Don't let your babies grow up to be celebrities."
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Star Trek only ran for three years on television but became an instant legend. The irony is that it wouldn't have made it on air at all if it hadn't been for a rather unlikely producer: Lucille Ball.
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Most people know that performing a complete restart on your computer or other electronic device is often the easiest way to fix a problem. Why is that?
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Why we overestimate the power of technology and underestimate the power of words:
Many experts assume that Amazon’s social recommender system is its killer feature. But what exactly about this feature makes it a killer?
What — in fact — is the magic sauce of Amazon?
Sure, there is some predictive value in keeping track of many different variables. There always is. It’s probably Amazon’s best kept secret. But I am guessing it’s not only a secret for people outside of Amazon.
If you would ask me what the most persuasive ingredient is of the sauce, I would say it’s copy.
The smartest algorithms make sure you get to see products that you love (to buy). A recommendation engine knows what you really want, what you really really want. Computing thousands of variables is the key to predicting consumer behavior. Right?
Nah, I don’t buy it. The black box probably does have an impact, but I know for sure that the copy does.
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Play with your food! Some amazing food art:
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