Saturday, October 09, 2010

Buyer's Remorse

One of the clear trends in this year's election is the number of voters who supported President Obama in 2008 are now disappointed with the results. But nowhere have I seen this sense captured better than in this post:

Have you ever bought a product after seeing an infomercial where that product looks so amazingly impressive that you simply must have it? It’s OK, you can admit it– that desire to buy something you see in an infomercial happens to all of us at some point in our life. Whether it is a beauty product, juicer, set of knives, a unique multi-faceted tool, or a cleaning product; sometimes the effusive salespeople and infomercial advertisers make the product look so completely indispensable that you simply know you cannot pass it up. So, as you pick up the phone, you know buying the product will enhance your life and you are certain will be delighted by the results.

The excitement of the purchase continues as you await the package landing on your doorstep. You open it up. Use the product. And that, is when the disappointment sets in. The product either doesn’t work or it doesn’t work the way it did on TV. The excitement turns to disappointment and then despair as you realize: you were hoodwinked. And, then you get mad.

This is a natural feeling when you feel that you were sold something that turned out to not be what you thought it would be. That is where many of the Obama voters are at today and why Democrat politicians across this great nation are fearful of taking the brunt of the anger over the product that people were sold and did not like. Democrats on the ballot are fearful that it is they, not Obama, who will be dealing with returns on the product that they partnered with President Obama to sell to Americans.



Read the whole thing.

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